Instagram is testing a new long-form video format that could give creators room for full interviews, podcasts and extended storytelling without sending viewers to another platform. The feature is called Features, and it allows selected creators to publish videos as long as 90 minutes. The test began with creators in Brazil and expanded to a limited group in the United States on October 26, 2026.

The change is part of a broader push to keep people watching inside Instagram. Alongside Features, the company is testing ways to connect shorter Reels to longer videos and organize episodic content into topic-based series. It is not a universal rollout, and most creators will not see the options in their accounts yet.

What Instagram’s 90-minute Features test includes

Features is designed for long-form video, with a maximum length of 90 minutes. Instagram says the format is intended for podcasts, vlogs, interviews and other extended content that benefits from more time than a typical Reel.

The test is limited. Instagram began experimenting with the format in Brazil before inviting select U.S.-based creators to try it. The company has said it plans to expand the test in the coming months, but it has not announced a general release date or confirmed that every account will receive access.

The name matters because Features is not simply a longer Reel setting for everyone. It is a distinct posting option being tested with selected creators, so creators should not assume their existing upload screen already supports 90-minute videos.

Clips as Reels and Series could change how people watch

Instagram is also testing Clips as Reels, which lets creators link up to eight Reels clips back to a longer video post. The idea is to let a creator use short, discoverable moments to lead viewers into a fuller piece of content.

A separate Series option is designed to group Reels around a shared topic or narrative. That could help creators organize recurring episodes, explainers or a multi-part story instead of relying on viewers to find every installment through the profile grid.

Taken together, the tests point toward a more connected content structure: long videos for depth, short clips for discovery and topic groupings for people who want to keep watching. The exact tools and access rules may change as Instagram gathers feedback.

What creators should do before changing their strategy

Creators should treat this as an opportunity to prepare, not a reason to abandon short-form content. Reels remain central to Instagram discovery, and a 90-minute upload only works if the audience has a reason to stay. A longer runtime does not automatically create stronger retention or more revenue.

Podcasters and interview-based creators may be among the clearest beneficiaries because they already produce longer material that can be repurposed into clips. Educators, reviewers and storytellers could also test a format that gives a complex subject more room, provided the opening minutes are strong enough to hold attention.

Instagram has not announced a new revenue share, ad placement rules or guaranteed monetization for Features. Creators should wait for official terms before building a financial plan around the test. For now, the useful move is to plan content that can work in both a long version and a set of short clips.

Instagram’s long-form push could make the app more useful for creators who already have deeper material to share. Whether Features becomes a mainstream format will depend on access, discovery and monetization — not simply the fact that a video can run for 90 minutes.

Sources and further reading

• Social Media Today: Instagram rolls out limited Features test in the U.S.
• Instagram: Adam Mosseri and Tessa Lyons preview the video tests

Related reading

• LinkedIn’s AI slop crackdown and what creators should know
• YouTube’s AI music replacement tool explained